consumer readyness/openness to technology, local regulations (e.g. whats the payment limit without PIN/verification), payment infrastructure (e.g. are the terminals easily upgraded to contactless, whats the payment gateway biz model)
in Europe there was an early push for chip and not magnet for the cards.. most of those terminals are also contactless ready
in the US there was a longer period of only magnet/signature terminals.. this requires merchants to upgrade the terminal, sometimes their whole POS system
in the US Visa and Mastercard at some point pushed for mandatory chip terminals due to spiking fraud.. but rollout was a mess and they delayed x-times.. I think there are still plenty magnet terminals out there
depending on country and implementation.. I think usage for ApplePay in the US is not that bad. And for some countries like UK or Australia where you can spend 50 or $80 without unlocking the phone and just tapping its pretty convenient..
but its hard to break the habbit of plastic card, and you can argue the user experience is not that bad.. needs no battery etc. Contactless card is easier to use than contactless phone
my guess is over time people will use it more and more, but only in countries where credit card infra is strong anyway.. in other markets they get leapfrogged by pure online solutions like wepay, paytm etc
the tie in between online and offline is also a strong factor: like apple pay online is easy to use had discounts etc -> makes the jump to set-up apple pay for in-store payment easy.. has zero traction there
Wi-Fi Ecosystem
ReplyDeleteWi-Fi Chip Makers (abgn, ac, ax)
Broadcom
Qualcomm
Samsung
Dialog
Silabs
Nordic
Espressif
Redpine Signals -> Acquired by Silabs
CSR -> Acquired by Qualcomm.
Nanoradio -> Acquired by Samsung
Palma Ceia Semi Design
Wifi HaLow (802.11ah)
Adapt IP
Morse Micro
https://www.statista.com/statistics/946228/contactless-payments-market-share-at-pos-in-europe-by-country/
https://newsroom.mastercard.com/eu/press-releases/europe-leads-contactless-adoption-as-almost-1-in-2-transactions-are-now-contactless/
consumer readyness/openness to technology, local regulations (e.g. whats the payment limit without PIN/verification), payment infrastructure (e.g. are the terminals easily upgraded to contactless, whats the payment gateway biz model)
in Europe there was an early push for chip and not magnet for the cards.. most of those terminals are also contactless ready
in the US there was a longer period of only magnet/signature terminals.. this requires merchants to upgrade the terminal, sometimes their whole POS system
in the US Visa and Mastercard at some point pushed for mandatory chip terminals due to spiking fraud.. but rollout was a mess and they delayed x-times.. I think there are still plenty magnet terminals out there
depending on country and implementation.. I think usage for ApplePay in the US is not that bad. And for some countries like UK or Australia where you can spend 50 or $80 without unlocking the phone and just tapping its pretty convenient..
but its hard to break the habbit of plastic card, and you can argue the user experience is not that bad.. needs no battery etc. Contactless card is easier to use than contactless phone
my guess is over time people will use it more and more, but only in countries where credit card infra is strong anyway.. in other markets they get leapfrogged by pure online solutions like wepay, paytm etc
the tie in between online and offline is also a strong factor: like apple pay online is easy to use had discounts etc -> makes the jump to set-up apple pay for in-store payment easy.. has zero traction there